In the present world, animation has emerged so brilliantly, creating an impact on the profits and losses incurred by the company. The animation is not just for kids but for the betterment of all businesses. The animation is much more than entertainment, creating a huge impact on the world. Even though we have seen the animation in its nascent stage but we should not forget how serious stuff it has become today. Animation has become the widely used business tools for boosting the marketing as well branding.
In case if have still not included animation in your marketing plan then this article is surely for you.
Even though animation started as mere multiple hand-drawn frames which quickly got replaced by the computer revolution making, to make to whole process less tedious and time-consuming, its real face changed only with the invention of CGI. With the ad advancement of technology, animation became the synonym of a bridge of intricate relationship bound between artwork and technology. Animation has penetrated into every possible industry leaving none untouched.
There are many forms of animation designing that a business can use based on their targeting domain. Here we present the list of animation techniques that also exist standalone preferences.
Traditional animation – These are sequential hand-sketches screened promptly for creating the illusion of motion and are usually used by ad agencies for testing their commercials before final production.
2D animation – It is very much similar to traditional animation but here computerized software are used simulating the 2-dimensional motion.
3D computer animation (CGI)– It is more realistic, giving 3-dimensional outlook created using computer generated images for final animation product.
Motion graphics – Usually used for multimedia projects, where texts or images creatively forms the semblance of movement., such as animation logos, opening movie titles.
Stop motion – Snaps of objects taken in in a predefined order, which at the time of playing creates an illusion of motion.
Advantages of Animation designing:
Quick message delivery:
Time is moving fast where people don’t like wasting a single moment. Animation makes the whole message easy to understand in the shortest possible time. Through animation, you can bring life into your the product as well keep the audiences engaged.
Show off your personality:
The first impression is always the last impression is so rightly said that if you want to show-off your personality then there is no better way than through animations.
Boost search rankings:
Videos and images have now become the life of any page. Animations are all the more fun, which ultimately increases time spent on the page giving engagement a boost. This engagement results in the improvement of analytics showing how many search engines users found website content germane for their use which eventually brings a positive impact on the search rankings.
Animations are fun. They hold an element of surprise compelling users to share it with their friends or groups. The likes and shares on videos facilitate an everlasting impression and identity. The animation is all about creativity and holds no limit. It brings with it the guarantee to boost the branding, along with winning millions of hearts on the way.
Include animation designing in your marketing plans today and see the magic appear in your accounts.
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